Innovative Marketing
Published by LLC CPC Business Perspectives
Open access · CC BY · In DOAJ · Ukraine · Digital Marketing and Social Media
Journal at a glance
- ISSN
- 1814-2427, 1816-6326 (electronic)
- Publisher
- LLC CPC Business Perspectives
- Country
- Ukraine
- Language
- en
- License
- CC BY
Also known as: Ìnnovacìjnij marketing (Alternate title), Innovative Marketing (hybrid) (Alternate title)
Indexing
Metrics
| Metric | Value | Year | Source |
|---|
| h-index (OpenAlex) | 28 | 2026 | OpenAlex |
| i10-index (OpenAlex) | 149 | 2026 | OpenAlex |
| DOIs registered (Crossref) | 616 | 2026 | Crossref |
| DOIs, current year (Crossref) | 252 | 2026 | Crossref |
| Works (OpenAlex) | 620 | 2026 | OpenAlex |
| Citations (OpenAlex) | 4506 | 2026 | OpenAlex |
| 2-year mean citedness (OpenAlex) | 2.948 | 2026 | OpenAlex |
Subjects
- Digital Marketing and Social Media
- Consumer Behavior in Brand Consumption and Identification
- Technology Adoption and User Behaviour
- Consumer Retail Behavior Studies
- Customer Service Quality and Loyalty
- Environmental Sustainability in Business
- Organizational and Employee Performance
- Social Sciences: Commerce: Business: Marketing. Distribution of products
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- Cogent Business & Management — United Kingdom · Open access · Same subject: Consumer Behavior in Brand Consumption and Identification, Same subject: Customer Service Quality and Loyalty, 5 shared subjects in total
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Sources: DOAJ, OpenAlex, Crossref · Last verified 2026-09-07
Journal homepage · Author guidelines