Consumer Behavior Review
Published by Universidade Federal de Pernambuco
Open access · CC BY · In DOAJ · Brazil · Consumer Behavior in Brand Consumption and Identification
Journal at a glance
- ISSN
- 2526-7884 (electronic)
- Publisher
- Universidade Federal de Pernambuco
- Country
- Brazil
- Language
- en
- License
- CC BY
Also known as: CBR (Alternate title), Revista Comportamento do Consumidor (Alternate title)
Indexing
Metrics
| Metric | Value | Year | Source |
|---|
| DOIs registered (Crossref) | 153 | 2026 | Crossref |
| DOIs, current year (Crossref) | 36 | 2026 | Crossref |
| Works (OpenAlex) | 156 | 2026 | OpenAlex |
| Citations (OpenAlex) | 222 | 2026 | OpenAlex |
| h-index (OpenAlex) | 6 | 2026 | OpenAlex |
| i10-index (OpenAlex) | 3 | 2026 | OpenAlex |
| 2-year mean citedness (OpenAlex) | 0.351 | 2026 | OpenAlex |
Subjects
- Consumer Behavior in Brand Consumption and Identification
- Business and Management Studies
- Consumer Retail Behavior Studies
- Digital Marketing and Social Media
- Technology Adoption and User Behaviour
- Environmental Sustainability in Business
- Customer Service Quality and Loyalty
- Social Sciences: Commerce: Business: Marketing. Distribution of products
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- Revue Marocaine de Recherche en Management et Marketing — Morocco · Open access · Same subject: Consumer Behavior in Brand Consumption and Identification, Same subject: Consumer Retail Behavior Studies, 4 shared subjects in total
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Sources: DOAJ, OpenAlex, Crossref · Last verified 2026-09-07
Journal homepage · Author guidelines