Management şi Marketing
Published by Springer
Open access · CC BY-NC-ND · In DOAJ · Romania · Consumer Behavior in Brand Consumption and Identification
Journal at a glance
- ISSN
- 1842-0206, 2069-8887 (electronic)
- Publisher
- Springer
- Country
- Romania
- Language
- en
- License
- CC BY-NC-ND
Indexing
Metrics
| Metric | Value | Year | Source |
|---|
| h-index (OpenAlex) | 34 | 2026 | OpenAlex |
| i10-index (OpenAlex) | 150 | 2026 | OpenAlex |
| DOIs registered (Crossref) | 352 | 2026 | Crossref |
| DOIs, current year (Crossref) | 81 | 2026 | Crossref |
| Works (OpenAlex) | 352 | 2026 | OpenAlex |
| Citations (OpenAlex) | 5016 | 2026 | OpenAlex |
| 2-year mean citedness (OpenAlex) | 2.123 | 2026 | OpenAlex |
Subjects
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Consumer Retail Behavior Studies
- Customer Service Quality and Loyalty
- Technology Adoption and User Behaviour
- Environmental Sustainability in Business
- Entrepreneurship Studies and Influences
- Social Sciences: Commerce: Business
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- SEISENSE Business Review — Pakistan · Open access · Same subject: Consumer Behavior in Brand Consumption and Identification, Same subject: Consumer Retail Behavior Studies, 5 shared subjects in total
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Sources: DOAJ, OpenAlex, Crossref · Last verified 2026-09-07
Journal homepage · Author guidelines