Journal of advertising

Published by Taylor & Francis Group

United States · Consumer Behavior in Brand Consumption and Identification

Journal at a glance

ISSN

0091-3367, 1557-7805 (electronic)

Publisher

Taylor & Francis Group

Country

United States

Language

en

Also known as: J Advert (Abbreviation)

Metrics

Subjects

• Consumer Behavior in Brand Consumption and Identification
• Digital Marketing and Social Media
• Media, Gender, and Advertising
• Media Influence and Health
• Marketing and Advertising Strategies
• Consumer Market Behavior and Pricing
• Management and Marketing Education

Similar journals

• Psychology & marketing — United States · — · Same subject: Consumer Behavior in Brand Consumption and Identification, Same subject: Digital Marketing and Social Media, 3 shared subjects in total, Same country
• Advances in consumer research. Association for Consumer Research (U.S.) — — · Same subject: Consumer Behavior in Brand Consumption and Identification, Same subject: Consumer Market Behavior and Pricing, 3 shared subjects in total
• JMR, Journal of marketing research — United Kingdom · — · Same subject: Consumer Behavior in Brand Consumption and Identification, Same subject: Consumer Market Behavior and Pricing, 3 shared subjects in total
• Young consumers — United Kingdom · — · Same subject: Consumer Behavior in Brand Consumption and Identification, Same subject: Digital Marketing and Social Media, 3 shared subjects in total
• GfK Marketing Intelligence Review — Germany · Open access · Same subject: Consumer Behavior in Brand Consumption and Identification, Same subject: Consumer Market Behavior and Pricing, 3 shared subjects in total
• Journal of travel research — United States · — · Same subject: Consumer Behavior in Brand Consumption and Identification, Same subject: Digital Marketing and Social Media, Same country

Sources: OpenAlex, NLM Catalog, Crossref · Last verified 2026-09-06

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