Psychology & marketing
Published by Wiley
United States · Consumer Behavior in Brand Consumption and Identification
Journal at a glance
- ISSN
- 0742-6046, 1520-6793 (electronic)
- Publisher
- Wiley
- Country
- United States
- Language
- en
Also known as: Psychology and marketing (Alternate title), Psychol. market (Alternate title)
Metrics
| Metric | Value | Year | Source |
|---|
| h-index (OpenAlex) | 207 | 2026 | OpenAlex |
| DOIs registered (Crossref) | 3686 | 2026 | Crossref |
| DOIs, current year (Crossref) | 597 | 2026 | Crossref |
| Works (OpenAlex) | 3713 | 2026 | OpenAlex |
| Citations (OpenAlex) | 211158 | 2026 | OpenAlex |
| i10-index (OpenAlex) | 2313 | 2026 | OpenAlex |
| 2-year mean citedness (OpenAlex) | 7.784 | 2026 | OpenAlex |
Subjects
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Customer Service Quality and Loyalty
- Behavioral Health and Interventions
- Consumer Retail Behavior Studies
- Media Influence and Health
- Technology Adoption and User Behaviour
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- Journal of Consumer Sciences — Indonesia · Open access · Same subject: Consumer Behavior in Brand Consumption and Identification, Same subject: Consumer Retail Behavior Studies, 5 shared subjects in total
- Journal of Marketing and Consumer Behaviour in Emerging Markets — Poland · Open access · Same subject: Consumer Behavior in Brand Consumption and Identification, Same subject: Consumer Retail Behavior Studies, 5 shared subjects in total
- International journal of hospitality management — United Kingdom · — · Same subject: Consumer Behavior in Brand Consumption and Identification, Same subject: Consumer Retail Behavior Studies, 4 shared subjects in total
- European journal of marketing — United Kingdom · — · Same subject: Consumer Behavior in Brand Consumption and Identification, Same subject: Consumer Retail Behavior Studies, 4 shared subjects in total
- Sri Lanka Journal of Management Studies — Sri Lanka · Open access · Same subject: Consumer Behavior in Brand Consumption and Identification, Same subject: Customer Service Quality and Loyalty, 4 shared subjects in total
Sources: OpenAlex, NLM Catalog, Crossref · Last verified 2026-09-06
Journal homepage