Journal of Marketing and Consumer Behaviour in Emerging Markets
Published by University of Warsaw - Faculty of Management
Open access · CC BY · In DOAJ · Poland · Consumer Behavior in Brand Consumption and Identification
Journal at a glance
- ISSN
- 2449-6634 (electronic)
- Publisher
- University of Warsaw - Faculty of Management
- Country
- Poland
- Language
- en
- License
- CC BY
Also known as: JMCBEM (Alternate title)
Indexing
Metrics
| Metric | Value | Year | Source |
|---|
| DOIs registered (Crossref) | 109 | 2026 | Crossref |
| DOIs, current year (Crossref) | 24 | 2026 | Crossref |
| Works (OpenAlex) | 112 | 2026 | OpenAlex |
| Citations (OpenAlex) | 377 | 2026 | OpenAlex |
| h-index (OpenAlex) | 11 | 2026 | OpenAlex |
| i10-index (OpenAlex) | 12 | 2026 | OpenAlex |
| 2-year mean citedness (OpenAlex) | 0.458 | 2026 | OpenAlex |
Subjects
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Customer Service Quality and Loyalty
- Consumer Retail Behavior Studies
- Technology Adoption and User Behaviour
- Environmental Sustainability in Business
- Marketing and Advertising Strategies
- Social Sciences: Commerce: Business: Marketing. Distribution of products
- Social Sciences: Industries. Land use. Labor: Management. Industrial management
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Sources: DOAJ, OpenAlex, Crossref · Last verified 2026-09-06
Journal homepage · Author guidelines