GfK Marketing Intelligence Review
Published by De Gruyter Poland Sp. z o.o.
Open access · CC BY-NC · In DOAJ · Germany · Consumer Market Behavior and Pricing
Journal at a glance
- ISSN
- 1865-5866
- Publisher
- De Gruyter Poland Sp. z o.o.
- Country
- Germany
- Language
- en
- License
- CC BY-NC
Also known as: GfK marketing intelligence review / Deutsche Ausgabe (Alternate title), GfK-MIR (Alternate title), MIR (Alternate title), Marketingforschung für die Praxis (Alternate title), Marketing intelligence review (Alternate title)
Indexing
Metrics
| Metric | Value | Year | Source |
|---|
| DOIs registered (Crossref) | 114 | 2026 | Crossref |
| DOIs, current year (Crossref) | 0 | 2026 | Crossref |
| Works (OpenAlex) | 115 | 2026 | OpenAlex |
| Citations (OpenAlex) | 639 | 2026 | OpenAlex |
| h-index (OpenAlex) | 13 | 2026 | OpenAlex |
| i10-index (OpenAlex) | 17 | 2026 | OpenAlex |
| 2-year mean citedness (OpenAlex) | 0 | 2026 | OpenAlex |
Subjects
- Consumer Market Behavior and Pricing
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Consumer Retail Behavior Studies
- Customer Service Quality and Loyalty
- Digital Platforms and Economics
- Innovation Diffusion and Forecasting
- Social Sciences: Commerce: Business: Marketing. Distribution of products
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- JMR, Journal of marketing research — United Kingdom · — · Same subject: Consumer Behavior in Brand Consumption and Identification, Same subject: Consumer Market Behavior and Pricing, 5 shared subjects in total
- Psychology & marketing — United States · — · Same subject: Consumer Behavior in Brand Consumption and Identification, Same subject: Consumer Retail Behavior Studies, 4 shared subjects in total
- Journal of Distribution Science — South Korea · Open access · Same subject: Consumer Behavior in Brand Consumption and Identification, Same subject: Consumer Retail Behavior Studies, 4 shared subjects in total
- Journal of international consumer marketing — United States · — · Same subject: Consumer Behavior in Brand Consumption and Identification, Same subject: Consumer Retail Behavior Studies, 4 shared subjects in total
- Marketing Management Journal — Open access · Same subject: Consumer Behavior in Brand Consumption and Identification, Same subject: Consumer Market Behavior and Pricing, 4 shared subjects in total
Sources: DOAJ, OpenAlex, Crossref · Last verified 2026-09-06
Journal homepage · Author guidelines