Young consumers
Published by Emerald (MCB UP)
United Kingdom · Consumer Behavior in Brand Consumption and Identification
Journal at a glance
- ISSN
- 1747-3616, 1758-7212 (electronic)
- Publisher
- Emerald (MCB UP)
- Country
- United Kingdom
- Language
- en
Metrics
| Metric | Value | Year | Source |
|---|
| DOIs registered (Crossref) | 1039 | 2026 | Crossref |
| DOIs, current year (Crossref) | 167 | 2026 | Crossref |
| Works (OpenAlex) | 959 | 2026 | OpenAlex |
| h-index (OpenAlex) | 60 | 2026 | OpenAlex |
| i10-index (OpenAlex) | 461 | 2026 | OpenAlex |
| Citations (OpenAlex) | 18568 | 2026 | OpenAlex |
| 2-year mean citedness (OpenAlex) | 6.096 | 2026 | OpenAlex |
Subjects
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Consumer Retail Behavior Studies
- Media, Gender, and Advertising
- Impact of Technology on Adolescents
- Technology Adoption and User Behaviour
- Environmental Sustainability in Business
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Sources: OpenAlex, NLM Catalog, Crossref · Last verified 2026-09-06