The journal of consumer marketing
Published by Emerald (MCB UP)
United Kingdom · Consumer Behavior in Brand Consumption and Identification
Journal at a glance
- ISSN
- 0736-3761, 2052-1200 (electronic)
- Publisher
- Emerald (MCB UP)
- Country
- United Kingdom
- Language
- en
Also known as: J Consum Mark (Abbreviation), JCM (Alternate title)
Metrics
| Metric | Value | Year | Source |
|---|
| DOIs registered (Crossref) | 2563 | 2026 | Crossref |
| DOIs, current year (Crossref) | 216 | 2026 | Crossref |
| Works (OpenAlex) | 2576 | 2026 | OpenAlex |
| Citations (OpenAlex) | 132336 | 2026 | OpenAlex |
| 2-year mean citedness (OpenAlex) | 5.843 | 2026 | OpenAlex |
| h-index (OpenAlex) | 173 | 2026 | OpenAlex |
| i10-index (OpenAlex) | 1450 | 2026 | OpenAlex |
Subjects
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Customer Service Quality and Loyalty
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
- Consumer Market Behavior and Pricing
- Technology Adoption and User Behaviour
Similar journals
- Journal of marketing — United Kingdom · — · Same subject: Consumer Behavior in Brand Consumption and Identification, Same subject: Consumer Market Behavior and Pricing, 5 shared subjects in total, Same country
- European journal of marketing — United Kingdom · — · Same subject: Consumer Behavior in Brand Consumption and Identification, Same subject: Consumer Market Behavior and Pricing, 5 shared subjects in total, Same country
- International journal of hospitality management — United Kingdom · — · Same subject: Consumer Behavior in Brand Consumption and Identification, Same subject: Consumer Retail Behavior Studies, 4 shared subjects in total, Same country
- Marketing theory — United Kingdom · — · Same subject: Consumer Behavior in Brand Consumption and Identification, Same subject: Consumer Retail Behavior Studies, 4 shared subjects in total, Same country
- Journal of the Market Research Society. Market Research Society — United Kingdom · — · Same subject: Consumer Behavior in Brand Consumption and Identification, Same subject: Consumer Market Behavior and Pricing, 4 shared subjects in total, Same country
- Vilakshan (XIMB Journal of Management) — United Kingdom · Open access · Same subject: Consumer Retail Behavior Studies, Same subject: Customer Service Quality and Loyalty, 4 shared subjects in total, Same country
Sources: OpenAlex, NLM Catalog, Crossref · Last verified 2026-09-07