Marketing theory
Published by SAGE Publishing
United Kingdom · Consumer Behavior in Brand Consumption and Identification
Journal at a glance
- ISSN
- 1470-5931, 1741-301X (electronic)
- Publisher
- SAGE Publishing
- Country
- United Kingdom
- Language
- en
Also known as: Mark Theory (Abbreviation), MT (Alternate title)
Metrics
| Metric | Value | Year | Source |
|---|
| h-index (OpenAlex) | 101 | 2026 | OpenAlex |
| i10-index (OpenAlex) | 548 | 2026 | OpenAlex |
| DOIs registered (Crossref) | 810 | 2026 | Crossref |
| DOIs, current year (Crossref) | 123 | 2026 | Crossref |
| Works (OpenAlex) | 839 | 2026 | OpenAlex |
| Citations (OpenAlex) | 45851 | 2026 | OpenAlex |
| 2-year mean citedness (OpenAlex) | 3.146 | 2026 | OpenAlex |
Subjects
- Consumer Behavior in Brand Consumption and Identification
- Service and Product Innovation
- Customer Service Quality and Loyalty
- Management and Organizational Studies
- Digital Marketing and Social Media
- Consumer Retail Behavior Studies
- Fashion and Cultural Textiles
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- International Hospitality Review — United Kingdom · Open access · Same subject: Consumer Behavior in Brand Consumption and Identification, Same subject: Consumer Retail Behavior Studies, 4 shared subjects in total, Same country
- Advances in consumer research. Association for Consumer Research (U.S.) — — · Same subject: Consumer Behavior in Brand Consumption and Identification, Same subject: Consumer Retail Behavior Studies, 4 shared subjects in total
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- Journal of Distribution Science — South Korea · Open access · Same subject: Consumer Behavior in Brand Consumption and Identification, Same subject: Consumer Retail Behavior Studies, 4 shared subjects in total
- Journal of international consumer marketing — United States · — · Same subject: Consumer Behavior in Brand Consumption and Identification, Same subject: Consumer Retail Behavior Studies, 4 shared subjects in total
Sources: OpenAlex, NLM Catalog, Crossref · Last verified 2026-09-06
Journal homepage