Journal of Applied Marketing Theory
Published by Georgia Southern University
Open access · CC BY-NC-ND · In DOAJ · Consumer Behavior in Brand Consumption and Identification
Journal at a glance
- ISSN
- 2151-3236 (electronic)
- Publisher
- Georgia Southern University
- Language
- en
- License
- CC BY-NC-ND
Indexing
Metrics
| Metric | Value | Year | Source |
|---|
| DOIs registered (Crossref) | 136 | 2026 | Crossref |
| DOIs, current year (Crossref) | 37 | 2026 | Crossref |
| Works (OpenAlex) | 136 | 2026 | OpenAlex |
| Citations (OpenAlex) | 208 | 2026 | OpenAlex |
| h-index (OpenAlex) | 6 | 2026 | OpenAlex |
| i10-index (OpenAlex) | 4 | 2026 | OpenAlex |
| 2-year mean citedness (OpenAlex) | 0.459 | 2026 | OpenAlex |
Subjects
- Consumer Behavior in Brand Consumption and Identification
- Customer Service Quality and Loyalty
- Digital Marketing and Social Media
- Sports, Gender, and Society
- Sport and Mega-Event Impacts
- Consumer Retail Behavior Studies
- Management and Marketing Education
- Social Sciences: Commerce: Business: Marketing. Distribution of products
- Social Sciences: Commerce: Business: Advertising
Similar journals
- Advances in consumer research. Association for Consumer Research (U.S.) — — · Same subject: Consumer Behavior in Brand Consumption and Identification, Same subject: Consumer Retail Behavior Studies, 4 shared subjects in total
- JMR, Journal of marketing research — United Kingdom · — · Same subject: Consumer Behavior in Brand Consumption and Identification, Same subject: Consumer Retail Behavior Studies, 4 shared subjects in total
- Journal of travel research — United States · — · Same subject: Consumer Behavior in Brand Consumption and Identification, Same subject: Customer Service Quality and Loyalty, 4 shared subjects in total
- Tourism management — Kingdom of the Netherlands · — · Same subject: Consumer Behavior in Brand Consumption and Identification, Same subject: Customer Service Quality and Loyalty, 4 shared subjects in total
- Psychology & marketing — United States · — · Same subject: Consumer Behavior in Brand Consumption and Identification, Same subject: Consumer Retail Behavior Studies, 4 shared subjects in total
- Tourism management perspectives — Kingdom of the Netherlands · — · Same subject: Consumer Behavior in Brand Consumption and Identification, Same subject: Customer Service Quality and Loyalty, 4 shared subjects in total
Sources: DOAJ, OpenAlex, Crossref
Author guidelines