Journal of public policy & marketing : JPP&M : an annual publication of the Division of Research, Graduate School of Business Administration, the University of Michigan
Published by SAGE Publishing
United Kingdom · Consumer Behavior in Brand Consumption and Identification
Journal at a glance
- ISSN
- 0743-9156, 1547-7207 (electronic)
- Publisher
- SAGE Publishing
- Country
- United Kingdom
- Language
- en
Also known as: J Public Policy Mark (Abbreviation), JPP&M (Alternate title), Journal of public policy & marketing (Alternate title), Journal of public policy and marketing (Alternate title)
Metrics
| Metric | Value | Year | Source |
|---|
| DOIs registered (Crossref) | 1404 | 2026 | Crossref |
| DOIs, current year (Crossref) | 120 | 2026 | Crossref |
| Works (OpenAlex) | 1411 | 2026 | OpenAlex |
| h-index (OpenAlex) | 124 | 2026 | OpenAlex |
| i10-index (OpenAlex) | 849 | 2026 | OpenAlex |
| 2-year mean citedness (OpenAlex) | 4.788 | 2026 | OpenAlex |
| Citations (OpenAlex) | 66420 | 2026 | OpenAlex |
Subjects
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Merger and Competition Analysis
- Environmental Sustainability in Business
- Consumer Attitudes and Food Labeling
- Behavioral Health and Interventions
- Customer Service Quality and Loyalty
Similar journals
- JMR, Journal of marketing research — United Kingdom · — · Same subject: Consumer Behavior in Brand Consumption and Identification, Same subject: Consumer Market Behavior and Pricing, 3 shared subjects in total, Same country
- Advances in consumer research. Association for Consumer Research (U.S.) — — · Same subject: Consumer Behavior in Brand Consumption and Identification, Same subject: Consumer Market Behavior and Pricing, 3 shared subjects in total
- Psychology & marketing — United States · — · Same subject: Behavioral Health and Interventions, Same subject: Consumer Behavior in Brand Consumption and Identification, 3 shared subjects in total
- Marketing Management Journal — Open access · Same subject: Consumer Behavior in Brand Consumption and Identification, Same subject: Consumer Market Behavior and Pricing, 3 shared subjects in total
- Economics and Culture — Latvia · Open access · Same subject: Consumer Behavior in Brand Consumption and Identification, Same subject: Customer Service Quality and Loyalty, 3 shared subjects in total
- The Retail and Marketing Review — Open access · Same subject: Consumer Behavior in Brand Consumption and Identification, Same subject: Customer Service Quality and Loyalty, 3 shared subjects in total
Sources: OpenAlex, NLM Catalog, Crossref · Last verified 2026-09-06
Journal homepage