Journal of advertising research
Published by Taylor & Francis Group
United States · Consumer Behavior in Brand Consumption and Identification
Journal at a glance
- ISSN
- 0021-8499
- Publisher
- Taylor & Francis Group
- Country
- United States
- Language
- en
Also known as: J Advert Res (Abbreviation), JAR (Alternate title)
Metrics
| Metric | Value | Year | Source |
|---|
| DOIs registered (Crossref) | 3364 | 2026 | Crossref |
| DOIs, current year (Crossref) | 122 | 2026 | Crossref |
| Works (OpenAlex) | 3457 | 2026 | OpenAlex |
| Citations (OpenAlex) | 101638 | 2026 | OpenAlex |
| 2-year mean citedness (OpenAlex) | 4.091 | 2026 | OpenAlex |
| h-index (OpenAlex) | 148 | 2026 | OpenAlex |
| i10-index (OpenAlex) | 1195 | 2026 | OpenAlex |
Subjects
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Consumer Market Behavior and Pricing
- Marketing and Advertising Strategies
- Diverse Scientific and Economic Studies
- Media, Gender, and Advertising
- Management and Marketing Education
Similar journals
- European journal of marketing — United Kingdom · — · Same subject: Consumer Behavior in Brand Consumption and Identification, Same subject: Consumer Market Behavior and Pricing, 3 shared subjects in total
- Journal of Theoretical and Applied Electronic Commerce Research — Switzerland · Open access · Same subject: Consumer Behavior in Brand Consumption and Identification, Same subject: Consumer Market Behavior and Pricing, 3 shared subjects in total
- Journal of the Market Research Society. Market Research Society — United Kingdom · — · Same subject: Consumer Behavior in Brand Consumption and Identification, Same subject: Consumer Market Behavior and Pricing, 3 shared subjects in total
- Sri Lanka Journal of Management Studies — Sri Lanka · Open access · Same subject: Consumer Behavior in Brand Consumption and Identification, Same subject: Digital Marketing and Social Media, 3 shared subjects in total
- Sakarya İletişim — Open access · Same subject: Consumer Behavior in Brand Consumption and Identification, Same subject: Digital Marketing and Social Media, 3 shared subjects in total
- Business horizons — United States · — · Same subject: Digital Marketing and Social Media, Same subject: Diverse Scientific and Economic Studies, Same country
Sources: OpenAlex, NLM Catalog, Crossref · Last verified 2026-09-07
Journal homepage