South Asian Journal of Marketing
Published by Emerald (MCB UP)
Open access · CC BY · In DOAJ · Sri Lanka · Digital Marketing and Social Media
Journal at a glance
- ISSN
- 2719-2377, 2738-2486 (electronic)
- Publisher
- Emerald (MCB UP)
- Country
- Sri Lanka
- Language
- en
- License
- CC BY
Indexing
Metrics
| Metric | Value | Year | Source |
|---|
| DOIs registered (Crossref) | 57 | 2026 | Crossref |
| DOIs, current year (Crossref) | 20 | 2026 | Crossref |
| Works (OpenAlex) | 58 | 2026 | OpenAlex |
| Citations (OpenAlex) | 799 | 2026 | OpenAlex |
| h-index (OpenAlex) | 16 | 2026 | OpenAlex |
| i10-index (OpenAlex) | 25 | 2026 | OpenAlex |
| 2-year mean citedness (OpenAlex) | 2.2 | 2026 | OpenAlex |
Subjects
- Digital Marketing and Social Media
- Technology Adoption and User Behaviour
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Customer Service Quality and Loyalty
- Diverse Aspects of Tourism Research
- Impact of Technology on Adolescents
- Social Sciences: Commerce: Business
Similar journals
- Advances in consumer research. Association for Consumer Research (U.S.) — — · Same subject: Consumer Behavior in Brand Consumption and Identification, Same subject: Consumer Retail Behavior Studies, 5 shared subjects in total
- Journal of Distribution Science — South Korea · Open access · Same subject: Consumer Behavior in Brand Consumption and Identification, Same subject: Consumer Retail Behavior Studies, 5 shared subjects in total
- International Hospitality Review — United Kingdom · Open access · Same subject: Consumer Behavior in Brand Consumption and Identification, Same subject: Consumer Retail Behavior Studies, 5 shared subjects in total
- The Retail and Marketing Review — Open access · Same subject: Consumer Behavior in Brand Consumption and Identification, Same subject: Consumer Retail Behavior Studies, 5 shared subjects in total
- Journal of travel research — United States · — · Same subject: Consumer Behavior in Brand Consumption and Identification, Same subject: Customer Service Quality and Loyalty, 4 shared subjects in total
- Tourism management perspectives — Kingdom of the Netherlands · — · Same subject: Consumer Behavior in Brand Consumption and Identification, Same subject: Customer Service Quality and Loyalty, 4 shared subjects in total
Sources: DOAJ, OpenAlex, Crossref · Last verified 2026-09-07
Journal homepage · Author guidelines